MediaCampNottingham - 27 March 2010

Submitted by fpickering on 22 March 2010 - 4:22pm

MediaCampNottingham is a free one day event to share, explore, challenge and build understanding in digital media of how the Internet can be a valuable asset to everyone.

It takes the form of a barcamp or unconference, an event that is about participating, not watching. It’s not just for the digirati, media types and marketers. Far from it. In fact, it’s a great opportunity for people from all sectors - business, people from the arts, politics, technology, education and media - to share ideas and perspectives and gain new insights.

A barcamp asks a couple of things of you:

When you come, be prepared to share with barcampers.

When you leave, be prepared to share it with the world.

Last year’s MediaCampNottingham was a stimulating day and, judging by the line-up of facilitators, this year’s will follow suit. It would be good to see you there - you simply need to book your place online.

It’s taking place at:

Saturday March 27th 2010
Lace Market House
54 – 56 High Pavement
Nottingham, NG1 1HW
9.30am – 6pm

Francine Pickering of Clarity Marketing Ltd will be facilitating a session on Social Media and Marketing…

Social Media and Marketing - Oh, no, not again!

How does social media (for want of a better expression) integrate with the traditional paradigm of marketing? What new opportunities does it present? What are the common issues between time-honoured marketing practices and the development of innovative new tools and techniques?

As with any new development in marketing, the increased use of social media has seen a corresponding growth in people positioning themsevles as experts in the field. Marketers are suddenly becoming Twitter gurus, techies have developed insights into marketing strategy and a business people for all kinds of backgrounds see fit to jump on board a bandwagon - but not all of these people seem to walk their own talk.