Blogs

In 2003 and 2005, Honda recalled more than 1.4 million vehicles over a problem with the shift interlock system. Today, a new Honda recall was announced for the same problem. 2003 Accords, 2003 Civics, and a few Honda Elements are integrated in this recall.

Thanks to a blockbuster IPO, Tesla Motors secured additional financing and investment from Toyota Motors. The Toyota Motors/Tesla Motors partnership is just one of the many partnerships Tesla motors has developed in a quest for a mass-market, all-electric car. Is Tesla Motors going to keep floating with this excitement of an investment?

Dear Partnership members,

All too often, I come across business owners who are undoubtedly the sort of people I would like to do business with.

They’re committed and conscientious, dedicated to providing the best customer service they can, honest and trustworthy, and great people to know.  They’re also, all too often, way too modest to promote their businesses the way they should.

Smart business owners will be taking a SMART approach to marketing to see them through the recession and successfully out the other side.

SMART?  In this case, it stands for:

The following is taken from a book I’ve contributed to which is due out in October 2010: I’ve added it here because I feel strongly that in order to have a healthy business you need your key employee (usually you!) to be 100% healthy first…

It’s well established that businesses that keep marketing through a recession are better placed for future success.  But it’s also a truism that the marketing budget is amongst the first to get cut when times get tough.

Understanding your strategic choices means you can decide the best way to grow your business.

The Ansoff matrix is one of those strategic business models that marketers love - four simple boxes that can help guide your decision-making and give your business a clear direction.

I’ve been working on two web copy writing projects at the moment and they highlight the best and (in my opinion) one of the worst ways of tackling the development of a web site.

Clarity Marketing’s main blog can be found on the Clarity Marketing web site, with views on a range of marketing and business strategy issues.